Technical articles for data science and research design professionals. Comparison of research models, sampling theories, statistical tests, and data weighting practices.
TOWARDS A STATISTICAL SURREALISM IN THE AGE OF DATA
The statistical and ontological deviations created by the search for 'perfect data' demanded by big data algorithms in market research.
AN ANALYTICAL LOOK AT THE VAN WESTENDORP PRICE SENSITIVITY MODEL
Analytical applications of the Van Westendorp (PSM) model in optimum pricing strategies and consumer sensitivity.
ON QUESTIONNAIRE DESIGN AND ITS INTRICACIES
A methodological analysis of questionnaire design—which directly determines data quality—through validity, reliability, and bias control.
SELDOM QUESTIONNED FACTS IN PRODUCT TESTING: THE BRIGHT SIDE OF ANALYSIS
An analytical article on ranking bias (order bias), correct brand set construct, and the strategic role of the JAR scale in product tests.
ON THE NATURE OF DATA WEIGHTING
A deep dive into weighting techniques ensuring sample representation, effective base optimization, and data manipulation risks.
ON MIXED RESEARCH METHODS
Mixed Methods research approaches integrating the strengths of quantitative and qualitative research techniques.
ON THE CAMI METHOD
The speed, data quality, and operational dynamics of the Computer-Assisted Mobile Interviewing (CAMI) method in field research.
RESEARCH METHODS EVOLVING WITH EMERGING TECHNOLOGIES
The radical structural evolution created by advanced digital technologies in data collection and research methodologies.
HOW MANY STEPS IN RESEARCH: ON "RESEARCH SCOPE"
A methodological review on scoping strategies in research and the fundamental steps of a successful research design.
ON CORRELATION AND FACTOR ANALYSES
Applications of correlation and factor analysis in discovering relationships between variables and latent structural dimensions.
ON SAMPLE SIZE AND ANALYSES
Determining sample size (N) and the effects of quantitative dimensions on the reliability of statistical tests.
THE SCIENTIFIC CRITERION IN MARKET RESEARCH: STATISTICS
The indispensable role of statistical analyses as scientific accuracy and measurement criteria in market research.